Nonprofit Nearly Doubles Impressions Goals During Mental Health Awareness Month Using Connected TV and Display Ads
CHICAGO and SAN DIEGO, July 29, 2025 /PRNewswire/ — Demonstrating the power of digital donor outreach, data-driven marketing agency TARA Media today announced that it helped the San Diego Center for Children (SDCC), a leading non-profit children’s mental health care provider, nearly double its advertising impression goals in a Mental Health Awareness Month donor acquisition campaign.
Designed to reach high-potential donors across San Diego County, the campaign leveraged Connected TV (CTV) and display ads to deliver more than 750,000 impressions. TARA Media provided creative development, audience segmentation, and real-time optimization through its media buying platform, enabling SDCC to expand its visibility and connect with donors more effectively.
“This campaign not only helped us reach the right donors—it gave us meaningful insights into who’s most likely to support our mission,” said Kristi Worley, Director of Philanthropy of the San Diego Center for Children. “TARA Media’s smart targeting and creative execution allowed us to achieve a level of exposure beyond our expectations.”
The campaign deployed a tiered outreach model targeting 66,000+ San Diego area residents with a history of charitable giving. TARA Media used SDCC’s own B-roll to craft 15- and 30-second CTV spots, which generated nearly 100% completion rates, and produced compelling static display ads. The three-week campaign featured advanced pixel tracking, live optimization, and retargeting to ensure continuous refinement.
“High-impact creative, tested segmentation, and dynamic optimization—this is what nonprofits need to scale donor acquisition,” said Jeff Kaplan, CEO of TARA Media. “We’re proud to help SDCC tell their story in a way that resonates and converts.”
About San Diego Center for Children
Established in 1887, San Diego Center for Children is the leading San Diego area provider in children’s mental health and serves over 1,000 underserved and at-risk individuals/children and families every day. The Center’s skilled and compassionate team empowers children and families through transformative health care and educational services and is dedicated to inspiring a world where children and families live joyful, healthy lives. For more information, visit https://www.centerforchildren.org.
About TARA Media
TARA Media Strategies is a full-service marketing agency that taps into a unique combination of technology, data and media expertise to design and execute outcome-driven digital media campaigns for agencies, brands and nonprofits. Helping navigate today’s complex marketing ecosystem, TARA Media’s digital ad programs fuel growth through creative campaigns built on comprehensive audience data and executed through an all-in-one media buying platform that offers unrivaled affordability, speed and transparency. Founded in 2017, TARA Media is a business-unit of holding company TARA Group. For more information, visit www.tara.media