Press Releases & Media Mentions
Smart Strategies. Bold Creativity. Real results.
TARA Media, SWYM.ai Bring AI-Powered Supply Shaping to Media Buying Platform
Integration empowers agencies and advertisers to filter and shape the bidstream directly within TARA’s Media Buying Platform to win more high-value placements CHICAGO, Jan. 15, 2026 —
20 Sectors Set To Ignite New Agency Opportunities
As new technologies like generative AI reshape markets, and client needs evolve along with them, agencies are looking beyond traditional sectors to new avenues of
How Digital Ads Can Turn Clicks Into Contributions For Nonprofits
We all know PBS is supported by “viewers like you.” However, the average viewer sees a lot of ads each day. Those ads come in
The Power Of Storytelling In Nonprofit Marketing
Jeff Kaplan is CEO of Tara Media, a full-service, data-driven marketing and creative services agency with media buying solutions. For mission-driven organizations, storytelling is more than
San Diego Center for Children Surpasses Donor Outreach Goals with TARA Media Digital Campaign
Nonprofit Nearly Doubles Impressions Goals During Mental Health Awareness Month Using Connected TV and Display Ads CHICAGO and SAN DIEGO, July 29, 2025 /PRNewswire/ — Demonstrating the power of digital
Case Study: Driving Donor Engagement for PBS with TARA Media’s Media Buying Platform
Overview We all know PBS is supported by “viewers like you.” And if you’re like the average person, viewers like you see thousands of ads
Blogs
Why CTV Advertising Deserves a Starring Role in Your Media Strategy
In a world where screen time is currency and attention spans are gold, Connected Television (CTV) has emerged as one of the most powerful tools