Chicago, IL
April 21, 2026
TARA Media, a leading data-driven media buying and digital marketing firm, today announced the appointment of Josh Lafayette as Senior Director of Brand Partnerships & Digital Sales, further strengthening the company’s leadership as it continues to scale its Media Buying Platform [MBP] and national partnerships.
Lafayette brings more than 25 years of experience across broadcast, digital, and programmatic media, with a career defined by building long-term client relationships, leading high-performing revenue teams, and driving sustained multi-million-dollar growth. His background uniquely positions him at the intersection of traditional media and modern ad-tech — an area of increasing importance as advertisers demand more accountability, transparency, and performance from their media investments.
In his new role, Lafayette will lead strategic sales initiatives, expand agency and brand partnerships, and support continued growth across TARA Media’s advanced digital offerings, including Connected TV, programmatic display, streaming audio, and data-driven audience solutions.
“Josh’s ability to bridge legacy media expertise with modern, data-first digital strategy makes him a powerful addition to our leadership team,” said Jeff Kaplan, CEO of TARA Media. “He understands how the media landscape has evolved — and more importantly, how to help clients win within it. His experience, credibility, and relationship-driven approach align perfectly with where TARA is headed.”
Lafayette added, “I’ve known Jeff and the TARA team for many years and have always respected their forward-thinking, performance-focused approach. As broadcast and digital continue to converge, TARA is uniquely positioned to deliver smarter, more transparent outcomes for advertisers. I’m excited to join the team and help partners navigate this evolving landscape while building solutions that truly perform.”
The appointment reflects TARA Media’s continued investment in senior leadership as the company expands its Media Buying Platform and deepens relationships with brands, nonprofits, advocacy organizations, and agencies nationwide.
About TARA Media
TARA Media is a full-service digital marketing and media buying firm specializing in data-driven strategy, transparent execution, and performance optimization. Through its proprietary Media Buying Platform, TARA delivers scalable solutions across Connected TV, programmatic display, streaming audio, digital out-of-home, and more — helping clients reach audiences where and how they consume content.