High-Performance Media Activation through TARA Media Buying Platform Accelerates Agency’s Creative Campaign Impact
CHICAGO, July 15, 2025 /PRNewswire/ — TARA Media today announced that the full-service marketing agency has been named a winner in the 2025 Sammy – Sales and Marketing Awards, presented by the Business Intelligence Group. The company was recognized in the Creative Agency Brand Dominator category for its outstanding performance in advancing modern sales and marketing through strategy, innovation, or creativity.
Tapping into a unique combination of technology, data and media expertise to design and execute outcome-driven digital media campaigns for agencies, brands and nonprofits, TARA Media successfully rebranded earlier this year. In just the past six months, the agency has grown more than 240% due to an expanding client roster and increased use of its media buying platform to execute programmatic advertising.
“We are honored to be named a 2025 Sammy Award winner as the recognition reflects our team’s commitment to helping clients design and activate powerful campaigns,” said Jeff Kaplan, CEO of TARA Media. “Adding media buying to accelerate our creative services has enabled us to increase the speed and cost of launching smart marketing initiatives that have a transformative impact.”
The Sammy – Sales and Marketing Awards celebrate the organizations, products, campaigns, and individuals leading the way in go-to-market excellence. Winners were selected by a panel of expert judges based on performance, alignment with business outcomes, and measurable success.
“Sales and marketing are now operating as one, which means success demands not just great ideas or great tools, but a team that brings both together,” said Russ Fordyce, CEO of the Business Intelligence Group. “The 2025 Sammy – Sales and Marketing Awards honor those making that vision real. We’re excited to recognize TARA Media for its leadership and results.”
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives with real-world experience. The organization’s proprietary scoring system measures performance across multiple business domains and rewards companies whose achievements are significant and measurable. To learn more about the Sammy – Sales and Marketing Awards, visit: https://www.bintelligence.com/awards/sammy-awards.
About TARA Media
TARA Media Strategies is a full-service marketing agency that taps into a unique combination of technology, data and media expertise to design and execute outcome-driven digital media campaigns for agencies, brands and nonprofits. Helping navigate today’s complex marketing ecosystem, TARA Media’s digital ad programs fuel growth through creative campaigns built on comprehensive audience data and executed through a proprietary all-in-one media buying platform that offers unrivaled affordability, speed and transparency. Founded in 2017, TARA Media is a business-unit of holding company TARA Group. For more information, visit www.tara.media.