Press Releases & Media Mentions
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Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever
Navigating today’s digital ad landscape is more complex than ever. We’re all chasing the same north star: delivering meaningful, high-performing campaigns with transparency and efficiency.
What Ethical AI Really Looks Like In Agency Work
Artificial intelligence has changed how many agencies operate, making them more agile, efficient and powerful than ever before. Of course, with great power comes great
Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
Popsycle, a data-driven marketing agency that supplies media-buying solutions to agencies, brands and nonprofits, has rebranded as Tara Media.Founded in 2017, the agency’s ad services
Popsycle rebrands as TARA Media
CHICAGO, – Popsycle, a full service, data-driven marketing agency providing creative services and media buying solutions to agencies, brands and nonprofits, today introduced a new