TARA MEDIA STRATEGIES LLC PRIVACY POLICY – EFFECTIVE MAY 15, 2025
Introduction
TARA Media Strategies LLC (“TARA Media”, “TMS”, or “we”) drives high-performing marketing campaigns across platforms, making our clients’ advertising goals effortless. Our mission is to provide digital media services that value simplicity, professionalism, commitment, and teamwork.
TMS respects the privacy of every individual about whom we provide information. We offer our clients digital media creation, implementation, and production products to support targeted communications. When TMS provides information products to our clients, we adhere to the information practices outlined in this Privacy Policy.
The Privacy Policy applies to our website (https://tara.media/privacy) and any tools, data, or resources related to or linked from this website (“Services”). We review this Privacy Policy no less than yearly, but reserve the right to update it anytime. Any changes to the Privacy Policy will take effect upon posting to our website. Your continued use of the TMS website, our products, or our services will act as your acceptance of this Privacy Policy and any updates made to the Privacy Policy.
Most information gathered by TMS is not done via this or any other TMS website. Most TMS data are collected from outside sources, including, but not limited to, data service providers, data vendors, publicly available data, and governmental agencies and regulatory bodies. This Privacy Policy addresses information from all outside sources and any information collected from this website.
TMS is not responsible for the data security practices of our clients and customers when acting as a processor or service provider. When TMS acts as a processor or service provider, please get in touch with the controller of your information directly to determine their specific privacy policies. TMS is not responsible for the data security practices or privacy policy provisions
Information Collected
TMS is the sole and exclusive owner of any material or data on this site. Our products support a diverse range of marketing firms, researchers, data compilers, and suppliers in managing, utilizing, and optimizing digital marketing efforts, as well as identifying and reaching relevant audiences.
TMS collects information from users of our website. We use this information, such as the web page you visited, to help us determine how to improve our Services. Your identity will remain anonymous unless you proactively provide us with information by completing a form or submitting registration information for a service. We will collect your IP address for our records, unless you instruct us otherwise.
We are committed to protecting the privacy of our clients. We achieve this by providing an environment and system of transparency surrounding our data usage. We do this by collecting only the information necessary to complete our work. Any personal information we collect is maintained securely and used solely for the purpose of providing our services. We aim to be a trusted resource for our clients in protecting consumer privacy.
This Privacy Policy defines personal information, personally identifiable information, or “PII” broadly as information that can be used to distinguish a person, a device, or to trace an individual’s identity, either alone or when combined with other information that is linked or linkable to a specific individual.
TMS uses cookies and other tracking technologies, allowing our advertising partners to use similar technologies. This enables us to, among other things, show ads promoting our clients’ messaging on other sites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under applicable laws.
Use of Your Information
The information that TMS provides to our clients is used for various purposes. Examples of the ways your information is used for business purposes:
- Targeting, delivering, and optimizing direct outreach campaigns through the mail, phone, in-person, and e-mail, and media campaigns through digital, broadcast, print, earned, and out-of-home channels;
- Assisting clients in measuring the effectiveness of ad campaigns;
- Creating data and identity linkages to match common identities across different data sources;
- Creating inference models about people, households, postal addresses, or unique online identifiers;
- Categorization of specific audiences based on shared interests or preferences;
- Cross-channel marketing;
- Population research and analytics;
- Provide, activate, and manage your access to and use of the Service;
- Process and fulfill a request, order, download, subscription, or other transaction;
- Provide technical, product, and other support to help keep the Service working, safe, and secure;
- Enhance and improve the Service and our other products, events, and services, and develop new products, services, and benefits;
- Offer customized content and other personalization to make the Service more relevant to individual interests and geography;
- Respond to requests, inquiries, comments, and concerns;
- Notify consumers about changes, updates, and other announcements related to the Service and our other products and services;
- Invite individuals to participate in user testing and surveys as well as drawings, sweepstakes, competitions, and similar promotions;
- Identify usage trends and develop data analysis, including for purposes of research, audit, reporting, and other business operations, including determining the effectiveness of our promotional campaigns and evaluating our business performance, or in other ways under a customer agreement; and/or
- Comply with our legal obligations, resolve disputes, and enforce our agreements.
Sharing and Disclosure of Your Information
TMS may disclose your information to our clients for use in their marketing, fundraising, customer service, constituent service, and outreach programs. Our client and supplier contracts require that any data sent to us be legally obtained for the uses to which it will be put. Additionally, we require that our clients’ use of any data received from us comply with applicable data protection laws and industry best practices. We also agree to comply with the restrictions imposed by information providers on the data we receive. Our clients’ information is the sole property of our clients, and the rights we have concerning our clients’ information are the rights they grant to us. We use and share personal information that our clients share with us in the manner requested or authorized by our clients, consistent with the restrictions placed on that information.
We may share personal data we obtain with the following third parties:
- Agents and Service Providers who help with our business activities or provide services requested by our clients. These companies are authorized to use your data only as necessary to provide these services to us. These services may include data storage, customer service, and business operations.
- Business and Data Partners and Clients to help provide more tailored advertising and for analytical purposes.
- Affiliates, Partners, and Subsidiaries: to provide necessary services.
- Change of Control or Ownership when TMS may transfer your personal information as an asset part of a merger, acquisition, bankruptcy, or other transaction with a third party that assumes control of all or part of our business.
In certain situations, TMS may be required to disclose personal data in response to lawful requests from public authorities, including those related to national security or law enforcement requirements. We may also disclose your data as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, respond to a government request or where there has been a change in ownership, merger, or acquisition.
Targeted Advertising
TMS may use the information we collect or the information you provide to us to enhance our ability to deliver targeted advertisements to our clients’ audiences. If you do not wish for your data to be used for targeted advertisements, please email us directly at privacy@tara.media.
Third-party providers give us information regarding the use of targeted advertisements. We do not control the use of the information provided by those third parties. However, those third parties may have systems in place that allow consumers to make choices about how their information is used. Consumers can also visit the Network Advertising Initiative (“NAI”) website to opt out of receiving targeted advertisements from NAI members.
Security, Retention, and Data Integrity
TMS follows accepted standards and maintains physical, technical, and administrative safeguards to protect personal data. TMS continually monitors access to its systems to detect unauthorized attempts to gain access to information. We may retain your information for as long as necessary to provide Services to our clients, or as long as our client accounts are active, or as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.
Children Under the Age of Eighteen
TMS does not knowingly collect personal information from any person we know to be under the age of 18. We will delete any personal information collected that we later determine to be from a person under the age of 18. Our products and services are not intended for individuals under the age of 18. If you believe a child under the age of 18 has disclosed personal information to us, please get in touch with us at privacy@TARA.media and specify the customer and the information you believe to be from a child under 18.
Opt-Out Preference Signals/Tracking Technology
Consumers may opt out of personal information sales, sharing, and targeted advertising by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC), on the browsers and/or browser extensions that support such a signal. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. Your request to opt out of sale or sharing will be linked to your browser identifier only, unless it is already associated with other personal information.
If you would like us to make the connection between your browser and your account, or other personal information that we may hold that is subject to opt out when you send the opt-out of “sale/sharing” of your personal information request or GPC signal, and you have not yet opted out of “sale” / “sharing” your personal information, we recommend you send your complete name and mailing address to TMS at the email address noted below.
You can set your browser not to allow the placement of cookies from websites. We will honor your requests regarding the placement and use of cookies. However, please note that your decision to refuse cookies may render some parts of our website non-functional or inaccessible. For more information on TMS’s use of cookies, please see the TMS Cookie Policy at (WEBSITE FOR COOKIE POLICY)
State Privacy Rights
Consumers may have additional rights regarding the use of their data that are provided by law in your state. You should consult your state’s privacy laws to determine these additional rights.
Contacts for More Information.
For questions or concerns about TMS’s privacy policy or practices, please contact us at privacy@tara.media.
