A New Approach to Building Marketing’s ‘One-Stop Shop’
For decades, marketers have chased the dream of a “one-stop shop”—a single partner who could seamlessly manage every facet of a campaign, from creative to conversion. But as digital advertising fragmented and tech stacks ballooned, that dream felt increasingly out of reach. The complexity became too much. The full-service agency model, once dominant, was written […]
Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever
Navigating today’s digital ad landscape is more complex than ever. We’re all chasing the same north star: delivering meaningful, high-performing campaigns with transparency and efficiency. But between inflated ad tech layers, the persistent creep of made-for-advertising (MFA) sites and brand safety issues, and a growing ecosystem of fraudulent traffic, staying on course isn’t always straightforward. […]
What Ethical AI Really Looks Like In Agency Work
Artificial intelligence has changed how many agencies operate, making them more agile, efficient and powerful than ever before. Of course, with great power comes great responsibility. Agency leaders in the age of AI have a duty to their employees, clients and consumers to ensure these tools are used ethically. Here, 15 members of Forbes Agency Council share […]
Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
Popsycle, a data-driven marketing agency that supplies media-buying solutions to agencies, brands and nonprofits, has rebranded as Tara Media.Founded in 2017, the agency’s ad services includes strategy, creative design, campaign measurement and attribution, video and animation. It offers programmatic media buying on its owned-and-operated media platform for CTV, OTT, online video, display, audio and native […]
