Popsycle rebrands as TARA Media
CHICAGO, – Popsycle, a full service, data-driven marketing agency providing creative services and media buying solutions to agencies, brands and nonprofits, today introduced a new name and brand identity: TARA Media. Co-founded by CEO Jeff Kaplan as Popsycle in 2017, TARA Media has been a business unit of holding company TARA Group since 2022. The […]
