20 Sectors Set To Ignite New Agency Opportunities
As new technologies like generative AI reshape markets, and client needs evolve along with them, agencies are looking beyond traditional sectors to new avenues of growth. From healthcare innovations to the rise of connected media and sustainable consumer brands, fresh opportunities are emerging across every industry. Agencies that thrive will identify where inevitable change intersects […]
How Digital Ads Can Turn Clicks Into Contributions For Nonprofits
We all know PBS is supported by “viewers like you.” However, the average viewer sees a lot of ads each day. Those ads come in every format—from billboards to sponsored content on a phone screen—competing for attention in an already noisy environment. For public broadcasting and other nonprofits, that means you need to find ways […]
The Power Of Storytelling In Nonprofit Marketing
Jeff Kaplan is CEO of Tara Media, a full-service, data-driven marketing and creative services agency with media buying solutions. For mission-driven organizations, storytelling is more than a messaging tool—it’s the connection between purpose and participation. In a market defined by short attention spans and fierce competition for donor dollars, nonprofits must do more than state their […]
San Diego Center for Children Surpasses Donor Outreach Goals with TARA Media Digital Campaign
Nonprofit Nearly Doubles Impressions Goals During Mental Health Awareness Month Using Connected TV and Display Ads CHICAGO and SAN DIEGO, July 29, 2025 /PRNewswire/ — Demonstrating the power of digital donor outreach, data-driven marketing agency TARA Media today announced that it helped the San Diego Center for Children (SDCC), a leading non-profit children’s mental health care provider, nearly double its advertising impression goals in […]
Case Study: Driving Donor Engagement for PBS with TARA Media’s Media Buying Platform
Overview We all know PBS is supported by “viewers like you.” And if you’re like the average person, viewers like you see thousands of ads each day. To stand out in the market, non-profit organizations need to be where their supporters are — offering engaging reminders about their critical work. Last June, Mal Warwick Donordigital […]
TARA Media Wins 2025 Sammy – Sales and Marketing Award for Creative Agency Brand Dominator
High-Performance Media Activation through TARA Media Buying Platform Accelerates Agency’s Creative Campaign Impact CHICAGO, July 15, 2025 /PRNewswire/ — TARA Media today announced that the full-service marketing agency has been named a winner in the 2025 Sammy – Sales and Marketing Awards, presented by the Business Intelligence Group. The company was recognized in the Creative Agency Brand Dominator category for […]
How To Overcome E-Commerce Marketing Pain Points: 19 Expert Solutions
By Expert Panel This article originally published in Forbes Agency Council E-commerce brands face unique marketing challenges, from rising acquisition costs and attribution issues to platform integration hiccups and market saturation. Successfully navigating these obstacles is a constant effort that requires innovative strategies tailored to an always-evolving customer base and digital landscape. Here, 19 members of Forbes […]
TARA Media Fortifies Ad Supply Path Refinement Process with Pixalate Partnership
Eliminating Low-Quality Digital Ad Inventory by Leveraging Pixalate’s Pre-Bid Blocking Technologies Drives High-Performance Campaigns on TARA Media Buying Platform CHICAGO, June 10, 2025 /PRNewswire/ — TARA Media, a full-service, data-driven marketing agency providing creative services and media buying solutions to agencies, brands and nonprofits, today announced a strategic partnership with Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform. […]
TARA Media, TargetSmart Announce Adnan Mohamed as Senior Director of Political Sales
For Immediate ReleaseJune 9, 2025Contact:Press@TARA.media Adnan Brings Extensive Campaign, Political Strategy Experience to TargetSmart’s Sales Team Washington, DC – Today, TARA Media, a full-service digital marketing agency that delivers data-driven campaigns across today’s most impactful channels, and TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced Adnan Mohamed as the new […]
TARA Media and Triton Digital Partner to Enhance Programmatic Audio Advertising
Adding Programmatic Audio to TARA Media Buying Platform Optimizes Advertisers’ Access to Streaming Audio Inventory CHICAGO, May 14, 2025 /PRNewswire/ — As advertisers seek to capitalize on the growth of streaming audio, TARA Media, a full service, data-driven marketing agency, is excited to announce its integration with Triton Digital, the global technology and services leader in the digital audio, podcast, […]