How To Overcome E-Commerce Marketing Pain Points: 19 Expert Solutions
By Expert Panel This article originally published in Forbes Agency Council E-commerce brands face unique marketing challenges, from rising acquisition costs and attribution issues to platform integration hiccups and market saturation. Successfully navigating these obstacles is a constant effort that requires innovative strategies tailored to an always-evolving customer base and digital landscape. Here, 19 members of Forbes […]
TARA Media Fortifies Ad Supply Path Refinement Process with Pixalate Partnership
Eliminating Low-Quality Digital Ad Inventory by Leveraging Pixalate’s Pre-Bid Blocking Technologies Drives High-Performance Campaigns on TARA Media Buying Platform CHICAGO, June 10, 2025 /PRNewswire/ — TARA Media, a full-service, data-driven marketing agency providing creative services and media buying solutions to agencies, brands and nonprofits, today announced a strategic partnership with Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform. […]
TARA Media, TargetSmart Announce Adnan Mohamed as Senior Director of Political Sales
For Immediate ReleaseJune 9, 2025Contact:Press@TARA.media Adnan Brings Extensive Campaign, Political Strategy Experience to TargetSmart’s Sales Team Washington, DC – Today, TARA Media, a full-service digital marketing agency that delivers data-driven campaigns across today’s most impactful channels, and TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced Adnan Mohamed as the new […]
TARA Media and Triton Digital Partner to Enhance Programmatic Audio Advertising
Adding Programmatic Audio to TARA Media Buying Platform Optimizes Advertisers’ Access to Streaming Audio Inventory CHICAGO, May 14, 2025 /PRNewswire/ — As advertisers seek to capitalize on the growth of streaming audio, TARA Media, a full service, data-driven marketing agency, is excited to announce its integration with Triton Digital, the global technology and services leader in the digital audio, podcast, […]
A New Approach to Building Marketing’s ‘One-Stop Shop’
For decades, marketers have chased the dream of a “one-stop shop”—a single partner who could seamlessly manage every facet of a campaign, from creative to conversion. But as digital advertising fragmented and tech stacks ballooned, that dream felt increasingly out of reach. The complexity became too much. The full-service agency model, once dominant, was written […]
Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever
Navigating today’s digital ad landscape is more complex than ever. We’re all chasing the same north star: delivering meaningful, high-performing campaigns with transparency and efficiency. But between inflated ad tech layers, the persistent creep of made-for-advertising (MFA) sites and brand safety issues, and a growing ecosystem of fraudulent traffic, staying on course isn’t always straightforward. […]
What Ethical AI Really Looks Like In Agency Work
Artificial intelligence has changed how many agencies operate, making them more agile, efficient and powerful than ever before. Of course, with great power comes great responsibility. Agency leaders in the age of AI have a duty to their employees, clients and consumers to ensure these tools are used ethically. Here, 15 members of Forbes Agency Council share […]
Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
Popsycle, a data-driven marketing agency that supplies media-buying solutions to agencies, brands and nonprofits, has rebranded as Tara Media.Founded in 2017, the agency’s ad services includes strategy, creative design, campaign measurement and attribution, video and animation. It offers programmatic media buying on its owned-and-operated media platform for CTV, OTT, online video, display, audio and native […]
Popsycle rebrands as TARA Media
CHICAGO, – Popsycle, a full service, data-driven marketing agency providing creative services and media buying solutions to agencies, brands and nonprofits, today introduced a new name and brand identity: TARA Media. Co-founded by CEO Jeff Kaplan as Popsycle in 2017, TARA Media has been a business unit of holding company TARA Group since 2022. The […]
